Must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function?
This is a question US mexican food chain Chipotle are currently tackling with Cultivating Thought, an initiative that aims to democratise literature and promote reading among the widest audience,
In the second wave of this initiative writer Paulo Coelho participates with his short story entitled "Two minute Alchemy" which has been delicately illustrated by the fine paintbrush work of Helen Lang and beautifully printed on "to-go" bags that will reach over 800,000 people every day.
"As a writer, I think we all should find our daily spot to stop and meet our thoughts, to stop for one minute of our busy lives and read something special." - Paulo Coelho