I had the pleasure to be asked to work on several product and packaging concepts for the Tesco finest* range.
Commissioned by P&W London, I created the hand lettering for three dipping oils and rapeseed oil. I was also asked to work on the packaging for the cake range. Concepts were also created for presentation for Chocolates, Water Bottles and Vinaigrettes too.
The brief provided required typography and design which looked hand rendered, just as though it had been created by someone developing their own infusions at home and writing on the labels as a home cook would do.
Further Tesco Finest products with my typographic illustrations on will be released in 2014.