In 2012 I was fortunate enough to be able to work on a range of 6 exclusive products for John Lewis in collaboration with manufacturing company Wild & Wolf.
The collection was designed exclusively for John Lewis and included a tote bag, wash bag, purse, passport holder, small notebook and a delightful little compact mirror.
The 6 products were sold online and merchandised in John Lewis high street stores across the UK and product was positioned next to ranges created by Rob Ryan & Cath Kidston making me a very happy lady indeed !
Commissioned by creative design and build consultancy Box of Frogs to develop a variety of animal characters for the family run business Odds Farm Park.
The award winning family run urban farm caters for families, schools, groups and birthday parties. My brief was to create illustrations of many of the breeds and animals who reside at the farm for use on promotional material, interior signage, canvas wall art and large scale wall murals.
One of the most exciting parts of this brief was a "Tree of Knowledge" featuring a bookshelf in the shape of a tree complete with wise owls.
Chipotle : Cultivating Thought
Must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function?
This is a question US mexican food chain Chipotle are currently tackling with Cultivating Thought, an initiative that aims to democratise literature and promote reading among the widest audience,
In the second wave of this initiative writer Paulo Coelho participates with his short story entitled "Two minute Alchemy" which has been delicately illustrated by the fine paintbrush work of Helen Lang and beautifully printed on "to-go" bags that will reach over 800,000 people every day.
"As a writer, I think we all should find our daily spot to stop and meet our thoughts, to stop for one minute of our busy lives and read something special." - Paulo Coelho
Chipotle - Cultivating Thought
Virgin Trains regularly comes out on top for passenger satisfaction surveys, and yet the company’s appetite for improvement remains undimmed. That’s why I was asked to be involved in an employee focused campaign illustrating small scenarios on how its 3,000-strong workforce is supported, trained and rewarded as well as detailing how improvements for passengers have been developed across the majority of their stations.
The brief was to inspire pride and encourage a sense of belonging at an exciting time, with Virgin Trains rebidding for the franchise, introducing extra seat capacity, increased wifi capability, improved disability services, cycle hire and reduced ticket prices.
Money Advice Service
Design agency FCB inferno have commissioned me several times to illustrate numerous Money Advice Service topics both online and in print. This work included both the landing page on the MA website and information that the Government body wished to highlight on Gumtree and in the national press.
Illustrations have covered the pitfalls for home owners that could occur if interest rates rise, numerous spot illustrations regarding how to buy a car, pension advice and budgetary guidelines following Christmas spending in their "How to survive January" online kit.
FCB selected my work following an extensive pitch process as they felt my characters provided them with more emotion and flexibility. In the initial development of work I used a soft green colour palette to coordinate the MA logo with each character and scenario.
The San Francisco based company Modern Twist commissioned me to create a number of designs for their washable baby bibs, kids colouring mats and food storage products.
The animal character line-work was reversed out white on 4 flat colours, making the range visually striking whilst the city and maps range was left in black line for larger kids to learn while colouring in. Cities illustrated include London & Seattle with maps including Australia and Canada.
Swiss food company, Wernli produces a range of delicious biscuits and was looking for an illustrator to work with on a huge number of projects. These projects included the creation of vector illustrations which could be placed on an International export trade fair stand, on literature and on their extensive website rebuild and rebranding.
My character illustrations will also be used on all varieties of packaging and in the promotion of a competition that Wernli have created for consumer participation.
The client wanted fun, clean, cheerful character graphics expressing "swissness" so briefed me to create milkmaids, herdsmen, climbers, musicians as well as commissioning couples in "sharing moments" where the biscuits are integral to the scene.
The client seems extremely happy with the results and I will be working with them throughout 2016 and into 2017 as their brief continues to grow.
Working with Publicis for Bodyform in 2013, I was delighted to be asked to create 4 gorgeous typographic designs which celebrated their 30th Anniversary.
Quite the collected item, these 4 tins were sold in supermarkets and were used for press and billboard advertising. The tins are a gorgeously handy handbag size, with an illustrated typographic message based on the premise of "I wish…"
I had the pleasure to be asked to work on several product and packaging concepts for the Tesco finest* range.
Commissioned by P&W London, I created the hand lettering for three dipping oils and rapeseed oil. I was also asked to work on the packaging for the cake range. Concepts were also created for presentation for Chocolates, Water Bottles and Vinaigrettes too.
The brief provided required typography and design which looked hand rendered, just as though it had been created by someone developing their own infusions at home and writing on the labels as a home cook would do.
Further Tesco Finest products with my typographic illustrations on will be released in 2014.
I've been lucky enough to create a variety of illustrated book covers for Harper Collins, Little Brown Books and David & Charles Publishing. I've also had the opportunity to work closely with Templar Books and illustrate titles I have written.
Clients include Red Active, Sunday Publishing, Lost in London Magazine & The Economist
Illustration detailing how consumers are bombarded with retail information
Boden - Love & Hate
Commissioned by Sunday Publishing
The Politics of Politeness
Commissioned by The Economist
As part of a campaign featuring the senses of taste, smell and sight I was asked to illustrate text to indicate the wafting and enticing smells that the nase (nose) would be picking up and how it would be describing the smell of the Burger King Menu
Agency: Interone GmbH Art Direction : Laura Hoffmann
I have an extensive catalogue of illustrations which are available for licensing . To date my work has appeared on tee shirts, mugs and a number of stationery ranges.
To compliment an existing design Te neues commissioned me to create a fun "Love Bird" stationery range of 4 cards in a reusable keepsake box.
If your company is interested in licensing my work please email me via my contact page.