Swiss food company, Wernli produces a range of delicious biscuits and was looking for an illustrator to work with on a huge number of projects. These projects included the creation of vector illustrations which could be placed on an International export trade fair stand, on literature and on their extensive website rebuild and rebranding.
A huge number of character and situation illustrations are also utilised on packaging and in the promotion of a competition that Wernli have created for consumer participation.
The client wanted fun, clean, cheerful character graphics expressing "swissness" so briefed me to create milkmaids, parents with children, friendships, herdsmen, climbers and musicians as well as commissioning couples in "sharing moments" where the biscuits are integral to the scene.
Most recently the client released 3 beautifully animated Mothers' Day stories which were displayed on digital billboards across Germany.
The client seems extremely happy with the final art results and I'll be working with them into 2017 as their brief continues to develop.
Animations for Wernli - Mothers Day
Chipotle : Cultivating Thought
Must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function?
This is a question US mexican food chain Chipotle are currently tackling with Cultivating Thought, an initiative that aims to democratise literature and promote reading among the widest audience,
In the second wave of this initiative writer Paulo Coelho participates with his short story entitled "Two minute Alchemy" which has been delicately illustrated by the fine paintbrush work of Helen Lang and beautifully printed on "to-go" bags that will reach over 800,000 people every day.
"As a writer, I think we all should find our daily spot to stop and meet our thoughts, to stop for one minute of our busy lives and read something special." - Paulo Coelho
Chipotle - Cultivating Thought
Virgin Trains regularly comes out on top for passenger satisfaction surveys, and yet the company’s appetite for improvement remains undimmed. That’s why I was asked to be involved in an employee focused campaign illustrating small scenarios on how its 3,000-strong workforce is supported, trained and rewarded as well as detailing how improvements for passengers have been developed across the majority of their stations.
The brief was to inspire pride and encourage a sense of belonging at an exciting time, with Virgin Trains rebidding for the franchise, introducing extra seat capacity, increased wifi capability, improved disability services, cycle hire and reduced ticket prices.
Commissioned by creative design and build consultancy Box of Frogs to develop a variety of animal & vegetable characters for Odds Farm Park.
This award winning family run urban farm caters for families, schools, groups and birthday parties and the initial brief was to create illustrations of a variety of the animal breeds who reside at the farm.
These illustrations have been used for promotional literature, on billboards, as interior signage, on packaging and tee shirts, canvas wall art and large scale wall murals.
An exciting part of the initial brief was a "Tree of Knowledge" illustration which incorporated a bookshelf in the shape of a tree complete with wise owls for early readers.
I have also loved creating the fun illustrations which adorn a series of party bags provided to those children who celebrate in the party rooms.
So far I've created a number of different party bag designs which include quizzes, puzzles, jokes, farm facts, spot the difference and colouring in elements.
The success of my work at this farm led to the owners developing a new logo with me and artwork for seasonal events such as the Christmas grotto and Knights & Princesses week.
It has also recently seen the development of a fabulous life size "Marmalade" the pig costume and plush cuddly toy!
Money Advice Service
Design agency FCB inferno have commissioned me several times to illustrate numerous Money Advice Service topics both online and in print. This work included both the landing page on the MA website and information that the Government body wished to highlight on Gumtree and in the national press.
Illustrations have covered the pitfalls for home owners that could occur if interest rates rise, numerous spot illustrations regarding how to buy a car, pension advice and budgetary guidelines following Christmas spending in their "How to survive January" online kit.
FCB selected my work following an extensive pitch process as they felt my characters provided them with more emotion and flexibility. In the initial development of work I used a soft green colour palette to coordinate the MA logo with each character and scenario.
Fossil LIVE EVENT
A dynamic Valentines event for the watch brand at their flagship London store. I was invited to bring my decorative, personalised design work to some unique Fossil packaging in a lively, fun way to engage and collaborate with their customers.
Working live in the centre of the store, I fulfilled the artistic requests of a huge number of customers - from grooms to be; giving their best man a personalised tin & watch, to Dads personalising tins for birthday gifts, to partners personalising their tins as extra special Valentines gifts.
If you’re organising an event - large or small - and looking for new ways to engage and collaborate with your customers or audience, please get in touch with me.
The San Francisco based company Modern Twist commissioned me to create a number of designs for their washable baby bibs, kids colouring mats and food storage products.
The animal character line-work was reversed out white on 4 flat colours, making the range visually striking whilst the city and maps range was left in black line for larger kids to learn while colouring in. Cities illustrated include London & Seattle with maps including Australia and Canada.
In 2012 I was fortunate enough to be able to work on a range of 6 exclusive products for John Lewis in collaboration with manufacturing company Wild & Wolf.
The collection was designed exclusively for John Lewis and included a tote bag, wash bag, purse, passport holder, small notebook and a delightful little compact mirror.
The 6 products were sold online and merchandised in John Lewis high street stores across the UK and product was positioned next to ranges created by Rob Ryan & Cath Kidston making me a very happy lady indeed !
This huge project with foreign language publisher Berlitz required over 50 illustrations to be created and formatted in under 4 weeks.
This intense schedule of art working saw a brief requiring the illustration of maps, countries, territories, historic buildings, scenic landscapes, musical instruments, objects, rock groups, zoos, menus, pets and wild animals!
Working with Publicis for Bodyform in 2013, I was delighted to be asked to create 4 gorgeous typographic designs which celebrated their 30th Anniversary.
Quite the collected item, these 4 tins were sold in supermarkets and were used for press and billboard advertising. The tins are a gorgeously handy handbag size, with an illustrated typographic message based on the premise of "I wish…"
Commissioned by Scholastic USA this teaching guide was created to inspire students to be kind members of their classroom and community. Created in black and white this is a great coluring-in poster and requires students to consider how they can be kind to friends, family and beyond.
Teachers are able to download these posters, pass them out to students and watch their children customise them with ease and build essential writing skills in the process.
When the posters are complete, teachers can hang them on the classroom wall to promote a learning environment that values empathy. The poster is sold as 30, 17 x 22-inch posters and comes with a complete teaching guide and coloured and completed example of the poster.
I had the pleasure to be asked to work on several product and packaging concepts for the Tesco finest* range.
Commissioned by P&W London, I created the hand lettering for three dipping oils and rapeseed oil. I was also asked to work on the packaging for the cake range. Concepts were also created for presentation for Chocolates, Water Bottles and Vinaigrettes too.
The brief provided required typography and design which looked hand rendered, just as though it had been created by someone developing their own infusions at home and writing on the labels as a home cook would do.
Further Tesco Finest products with my typographic illustrations on will be released in 2014.
I've been lucky enough to create a variety of illustrated book covers for Harper Collins, Little Brown Books and David & Charles Publishing. I've also had the opportunity to work closely with Templar Books and illustrate titles I have written.
Clients include Red Active, Sunday Publishing, Lost in London Magazine & The Economist
Illustration detailing how consumers are bombarded with retail information
Boden - Love & Hate
Commissioned by Sunday Publishing
The Politics of Politeness
Commissioned by The Economist
As part of a campaign featuring the senses of taste, smell and sight I was asked to illustrate text to indicate the wafting and enticing smells that the nase (nose) would be picking up and how it would be describing the smell of the Burger King Menu
Agency: Interone GmbH Art Direction : Laura Hoffmann